“Identity Tourism: Imaging and Imagining the Nation” examines the role of tourism in the construction of national identity. To imagine a nation, nationalists must construct a national story about their history and culture that defines them as a people, and counters the negative story circulated by their enemies. One of the objectives of this book is to identify the necessary historical and cultural components of a compelling national story. Yet, a story is of no use unless it is heard, so nationalists need media through which the national narrative can be told. The principal objective of this book is to show that identity tourism is a medium that can be used to tell the national story, both to group members and outsiders. As such, it is particularly useful in the construction of a sense of national identity. The analysis is based on observational and interview data primarily from Wales, where nationalism, identity and tourism have long been heatedly contested. A comparative perspective is provided through the use of secondary case studies examining Native American tourism in the United States and Canada, and tourism in Brittany and South Africa.